Time masterclass: 15:00-16:15
Language Masterclass: English
Masterclass
In the Masterclass, Erik Kessels explores unusual ideas and unconventional combinations with the audience, challenging everyone to imagine new values that could form the basis for creative expressions. Kessels is known for his unorthodox approach to communication and design, as seen in the legendary campaigns for the Hans Brinker Budget Hotel – where the hotel’s “worst hotel in the world” reputation was embraced and creatively leveraged to capture attention and engagement. By actively involving the audience in generating ideas and breaking traditional thinking patterns, Kessels encourages fresh perspectives on art, creativity, and communication.
Talents
The audience holds a wealth of knowledge and expertise. During the Masterclass, Kessels will tap into and make use of this collective creativity. You, as the audience, are the talent.
Erik Kessels
Erik Kessels (1966) is a Dutch artist, designer, and curator who lives and works in Amsterdam. He is known for his strong fascination with photography and the reuse of existing images. Since 1996, he has been a creative partner at the communications agency KesselsKramer, where he works for national and international clients such as Ben, Nike, Diesel, Oxfam, Vitra, CitizenM, and The Hans Brinker Budget Hotel.
As an artist and curator, Kessels has published more than seventy books featuring so-called re-appropriated images, including Missing Links, in almost every picture, and Shit. He writes for international magazines, lectures at leading design conferences, and has taught at institutions such as the Gerrit Rietveld Academie, ECAL Lausanne, and the Amsterdam Academy of Architecture. He has created and curated numerous exhibitions, including Loving Your Pictures, 24HRS in Photos, and Album Beauty, and co-curated From Here On with Martin Parr and others. In 2010 he received the Amsterdam Prize for the Arts, and his mid-career retrospective was shown in Turin, Budapest, Düsseldorf, and at MoMA.
Information
More information on Erik Kessels: Erik Kessels and KesselsKramers
Photography portrait Erik Kessels: © Erik Kessels
